1. Overview
This Privacy Policy explains how we handle personal data when you use our website. “Personal data” refers to any information that identifies you personally.
Data is collected in two ways:
- You provide it directly (e.g., via forms).
- It is collected automatically through your browser and technical systems when you access the site.
You have rights regarding your data. Those are listed below.
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2. Controller
Amelie GmbH
Hinsbecker Löh 10
45257 Essen, Germany
Phone: +49 201 1258 4370
Email: info@ameliebridal.de
Managing Director and responsible party: Lisa Chen
The controller decides how and why personal data is processed.
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3. Your Rights
You may request at any time:
- Access to your stored data
- Correction
- Deletion
- Restriction of processing
- Data portability
- Withdrawal of consent
- Objection to processing
You may also lodge a complaint with the competent data protection authority in Germany.
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4. Withdrawal of Consent
If processing is based on consent, you may withdraw it at any time by sending us an email. Processing carried out before the withdrawal remains lawful.
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5. Security Measures
We use SSL/TLS encryption to protect transmitted data. Encrypted connections can be recognized by “https://” and the padlock symbol in the browser.
Payment transactions, where applicable, are also carried out exclusively via encrypted connections.
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6. Data Collection on This Website
6.1 Cookies
We use cookies to ensure basic technical functionality.
Session cookies are deleted when the browser closes. Other cookies remain until manually removed.
You can block cookies in your browser settings. Some website functions may then be limited.
Cookies required for technical operation are processed under Art. 6(1)(f) GDPR (legitimate interest).
Cookies for analytics or other purposes are treated separately.
6.2 Server Log Files
Our hosting provider automatically collects:
- Browser type and version
- Operating system
- Referrer URL
- Hostname of the accessing device
- Time of server request
- IP address
These are necessary for technical operation and security. No merging with other data occurs.
Legal basis:
- Art. 6(1)(f) GDPR.
6.3 Contact Form
When you submit a contact request, we store the information you provide in order to process your inquiry.
Legal basis:
- Art. 6(1)(a) GDPR (consent).
Data is retained until the request is resolved or you request deletion, unless statutory retention periods apply.
6.4 Registration
If you register on our website, we store the data you provide for the purpose of maintaining your account.
Mandatory fields must be completed; otherwise registration cannot be processed.
Legal basis:
- Art. 6(1)(a) GDPR.
Data is stored for the duration of your registration and deleted afterward unless legal retention periods apply.
6.5 Comments
When you post a comment, we store:
- Comment text
- Timestamp
- Email address
- Username (if not anonymous)
- IP address
IP addresses are stored for security reasons.
Legal basis:
- Art. 6(1)(a) GDPR.
Comments remain until the associated content is removed or deletion is legally required.
If you subscribe to comment replies, your email address is used solely for that purpose and can be unsubscribed at any time.
6.6 Contract and Customer Data
We process personal data only to fulfill or prepare a contract.
Legal basis:
- Art. 6(1)(b) GDPR.
Data is deleted once the contractual processing is complete and no legal retention obligations remain.
6.7 Data Transfer for Contract Fulfillment
Personal data is shared with third parties only when necessary to carry out a contract—for example with shipping providers or payment processors.
Legal basis:
- Art. 6(1)(b) GDPR.
No data is shared for advertising purposes without explicit consent.
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7. Analytics WP-Statistics
We use WP-Statistics to analyze website usage.
The tool processes anonymized data locally on our server, without sending it to third parties.
An opt-out cookie will store your preference for one year. If you clear your cookies, you will need to opt out again.
Legal basis:
- Art. 6(1)(f) GDPR (legitimate interest in website optimization).
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8. Newsletter
To receive our newsletter, we need your email address and your confirmation that you agree to receive it.
We use this data exclusively to send the newsletter.
Legal basis:
- Art. 6(1)(a) GDPR (consent).
You may unsubscribe at any time via the link in each email. Unsubscribing removes all newsletter-related data unless it is used for other purposes (e.g., account information).
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9. Plugins and Tools
9.1 Google Web Fonts
We use Google Web Fonts to ensure consistent display of text.
Your browser must connect to Google's servers to load these fonts, which exposes your IP address.
Legal basis:
- Art. 6(1)(f) GDPR (legitimate interest in a uniform presentation).
If your browser blocks Web Fonts, a standard system font is used instead.
9.2 Google Maps
Our website incorporates Google Maps to provide interactive map functionality.
When visiting a page with an embedded map, Google receives information including the IP address and the specific page visited.
Google may link this data to your Google account if you are logged in.
If you want to avoid this, log out of Google before using the map.
Google may create user profiles for advertising or analytics. You must direct any objection to Google.
Google may process data in the USA.